Two regional airlines are considering a merger. How would you estimate the synergies?

Check whether the networks overlap or complement, whether fleets match, and who sells the tickets. Size cost savings first, count revenue gains at a discount, then subtract integration costs and lasting labor increases. Cutting a quarter of overhead, 10% of $2 billion, saves $50 million.

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Example answer

50/100

A merger creates synergies because the combined airline is bigger.

The first is cost. That covers overlapping routes, the fleet, overhead and purchasing.

The second is revenue. A bigger network can sell more connections, and there's less price competition where both fly today.

I'd add the two together and that's the value of the merger.

I'd start with cost, because it's in the airlines' own hands.

What holds it back

"Bigger" isn't a synergy. The cost and revenue lists are fine, but nothing is sized, both are trusted equally, and adding them up ignores what it costs to combine two airlines.

The numbers, step by step

A rough size for the overhead synergy, assuming $2 billion of combined costs, 10% of it overhead, and a quarter of overhead removed.

Combined overhead$2 billion × 10%
$200 million
Overhead saved per year$200 million × 25%
$50 million
Share of combined costs$50 million ÷ $2,000 million
2.5%

What the interviewer listens for

  • Do you ask whether the networks overlap or complement each other?
  • Do you split cost synergies from revenue synergies and trust them differently?
  • Do you subtract integration costs, and keep one-time costs apart from lasting ones?
  • Can you put a rough number on one synergy?
  • Do you know what is particular to airlines, such as fleet types and crew contracts?

Common mistakes

  • Saying "economies of scale" without naming what the two airlines pay for twice today, such as head offices, reservation systems or flights on the same route.
  • Counting revenue synergies at full value.Higher fares on shared routes depend on rivals staying out and on the merger being cleared.
  • Leaving out integration.Merging IT systems and crew contracts costs money up front, and a single pay scale can raise labor cost for good.
  • Assuming a bigger airline buys fuel much cheaper.Two regional carriers together are still a modest buyer.

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