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Pricing case interview practice, cost, competitors and value

A company needs to set a price. Work a full sample case: find the cost floor, read a survey, pick the price that earns the most and test the break-even, with a timer and a worked answer. Free, with no sign-up.

Try the free sample caseSee pricing

Free and runs in your browser. The case is original and fictional, and Soreno is independent of any consulting firm. The 7-day free trial includes 2 mock interviews and 3 drills.

Free sample case: interviewer-led

The pricing case you can try now

A sequence of questions: the floor, the best price, the break-even and a recommendation.

Step 1. Read the case

Peak Fitness: pricing a premium membership

The interviewer reads you the case

Your client is Peak Fitness, a gym chain with 20,000 members who each pay $50 a month. It plans to launch a premium tier with towel service, extra classes and recovery rooms. The CEO asks what price to set.

An original, fictional practice case written by Soreno. It is not a question from any firm's interviews. Everything stays in your browser.

Step 2. Ask clarifying questions

In a pricing case, confirm who pays, what the cost is, what competitors charge and whether research exists.

Step 3. Structure your answer

Take two minutes. Structure how you would set the price, using the standard pricing approaches. Write it, then say it out loud.

2:00

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Soreno's AI interviewer gives you a full case, asks follow-up questions on your structure and math, and scores your answer. The 7-day free trial includes 2 mock interviews and 3 drills.

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Framework outline

How a pricing case is usually structured

A short outline for the type. Our L.E.K. guide includes a worked sizing and pricing case; this page is for practice.

  1. 1

    Cost: the floor

    Price must cover the incremental cost of serving a customer. Below it each sale loses money.

  2. 2

    Competitors: the reference range

    What similar products charge. It frames what customers compare against but does not set your price.

  3. 3

    Value: how many buy at each price

    Research on willingness to pay or take-up. The best price balances margin per customer with the number who buy.

  4. 4

    Profit: margin x volume

    Compute contribution at each candidate price. The highest price rarely wins, nor does the lowest.

  5. 5

    Break-even and risks

    How many customers cover fixed costs, and what could change take-up (cannibalization, perception, competitor response).

Mistakes to avoid

Where candidates lose points

Common ways to go wrong in this type of case, based on how the sample case is built.

  • Setting the price from competitors alone.
  • Maximizing price per customer and ignoring how many buy.
  • Forgetting that an upgrading customer already pays something, so only the increment counts.
  • Skipping the break-even, so the price has no check against fixed costs.
  • Treating survey take-up as certain; real behavior is usually lower.

A strong answer states the headline first, shows the numbers that support it and ends with a recommendation and next steps.

Keep going

Read more, then do it out loud

The guides go deeper on pricing cases. Drill the math, or compare ways to practice.

FAQ's

Frequently Asked Questions

Everything you need to know about Soreno, answered in one place.

No. It is an original, fictional pricing case written by Soreno, with numbers that reconcile. It is not a question from any consulting firm's interviews. The firm pages under Practice link to what each firm publishes about its own interviews.
A case where a company must set or change a price. The standard approach uses three views: cost (the floor), competitors (the reference) and customer value (demand at each price), and then chooses the price with the highest profit.
At the lowest price the margin per upgrader is thin. At the highest price take-up falls faster than the margin rises. The middle price balances the two. In other cases the answer will differ, so compute it each time.
Divide the fixed cost for the period by the margin per customer for the same period to get break-even customers, then divide by the customer base.
No. The sample case runs in your browser with no sign-up, and nothing you type is saved or sent.
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