Ace your market entry case with AI
Realistic market entry cases with exhibits and math, graded instantly. Start free with 6 practice credits and 3 drills.
“Soreno quoted the exact moment my answer went vague, then gave me the line I should have said next.”
11,900+ applicants accepted at top firms, with over 1.2 million minutes of practice completed.
See one recommendation go from 73 to 84
Soreno scores every mock out of 100, then gives you clear, specific fixes to exactly what you said.
A premium fitness chain saw its EBITDA margin fall 380 bps
Final question · What do you recommend to the CEO?
What you said
“The margin drop is meaningful, so I would look at pricing and operations next. I think they should fix discounting and cut some costs.”
Here's how to say it better
“
The margin drop is meaningful…”+4Leads with the dollar impact, so the size of the problem is clear.
“…so I would
look at pricing and operations next.”+4Ranks the levers instead of listing them.
“I think they should fix discounting and cut some costs.
”+3Ends on one decision, a reason and a next step.
How a Soreno mock works
Get the case, answer out loud, then see exactly where the answer stands and what to change.
- Your client is a premium fitness chain...1
Get the case
An AI interviewer gives you the case out loud, shares exhibits and answers your clarifying questions.
You
12:40I'd split this into price, volume and unit cost, then test which one explains most of the margin drop
2Answer out loud
Structure it, do the math and make your recommendation while the interviewer probes, the way a real one does.
This mock
84 / 100
B+ · +11
Your answer, upgraded
Lead with the $48M, then rank pricing, mix and cost before you recommend.
3A score on every mock
Structure, content (your math and judgment) and communication scored out of 100, with your own words quoted and a model answer to compare.
Every case, scored like an interviewer would
Interviewers judge your structure, your content (the math and the business judgment) and how clearly you say it. Soreno scores each one, quotes the moment that cost you points, and shows the stronger answer.
A score out of 100 on every mock
Plus a letter grade and how far you moved since the last one.
A score for each skill
See whether structure, content or communication held the case back.
Your own words, quoted and fixed
Timestamped moments from your answer, with the line to say next time.
A market entry case you can try now
A sequence of questions: size the opportunity, find the break-even, choose the channel, recommend.
Voltstride: entering the US e-bike market
The interviewer reads you the case
Your client is Voltstride, a European maker of electric bicycles that sells only in Europe. Its board is considering entering the US market and has a target of 3% share of the market within three years. The CEO asks whether to enter and how.
An original practice case written by Soreno. Everything stays in your browser.
In a market entry case, confirm the goal, the economics per unit and the cost of entry, then structure.
Take two minutes. Structure the market entry question: is the market attractive, can Voltstride win, and what would it earn. Write it, then say it out loud.
Now do a full case out loud
Soreno's AI interviewer gives you a full case, asks follow-up questions on your structure and math, and scores your answer. The 7-day free trial includes 6 practice credits (a full case uses up to 3) and 3 drills.
Continue with the AI interviewerAccount required to start the trial. Cancel anytime before it ends.
How a market entry case is structured
A market entry case asks whether the company would make money in the new market and whether that is worth the cost and risk of getting in. Here is the market entry framework in the order you would use it in the room, with the math that usually settles it.
- 01
Clarify the goal
Why this market, and why now? Ask what success means to the client: a revenue figure, a share target, a payback period. A board's share target is something to test against the numbers later.
- 02
Is the market worth it?
Size it top-down or bottom-up, then ask how fast it grows, what margins the incumbents earn and how concentrated it is. A big market held by three entrenched players on thin margins can be worse than a smaller, fragmented one.
- 03
Can this company win there?
Why would customers pick it? Check whether its cost advantage survives tariffs, shipping and local wages, and whether it can reach buyers at all through dealers, retailers, licenses or online.
- 04
Run the entry economics
Contribution per unit is price minus variable cost. Divide the yearly fixed cost of entry by that contribution to get break-even units, then by the market's unit sales that year to get break-even share. If break-even needs more share than a newcomer could plausibly win, entry is hard to justify.
- 05
Choose how to enter
Build, partner or buy, and through which channel. Compare routes on profit after their own costs and on how easy they are to unwind. A distributor brings reach fast and keeps part of the margin. An acquisition buys share along with an integration job.
- 06
Recommend, with a first step
Enter, wait or stay out. Then the move that limits the downside: one region, one channel or a pilot with a clear target that releases the next round of spending.
Three cases to practice market entry
Three cases from Soreno's case bank, with invented clients. Sketch a structure on paper first, then run the case with the AI interviewer.
Vestiura
Retail and consumer · Medium · Interviewer-led
Vestiura, a fast-fashion retailer with stores and an online shop in several countries, has had flat revenue for two years, and more shoppers say they want to buy fewer new clothes. It ran a six-month pilot of a monthly clothing rental subscription in one city. Would launching it be profitable for Vestiura as a whole, and how should it be positioned so it doesn't hurt the stores?
How to start. A launch decision with a pilot to read. Before you look at the results, set out how you would judge whether the service is worth launching.
Sign up free, then run Vestiura from the question bankThe case, part by part
- 1Goal and structure: restate the question and lay out how you will answer it.
- 2Read the pilot: say what each result shows before you use it.
- 3Plan economics: work out what each plan earns.
- 4Positioning: decide how the service should be presented.
- 5Recommendation: the decision, the risks and the next steps.
Marivelle Cruises
Travel · Hard · Candidate-led
Marivelle Cruises runs large ocean ships in the Caribbean on thin margins and wants to reach wealthier travelers. It is looking at luxury river cruises on a large river in Southeast Asia, with week-long trips between temples, markets and villages. It has never run river ships and would build its own. Should Marivelle enter this market, and if so, what kind of ship should it build?
How to start. You get two decisions in one: whether to enter, and what to build. Size the market first, then list what you would need to know to choose a ship.
Sign up free, then run Marivelle Cruises from the question bankCorvelle Beauty
Retail and consumer · Medium · Candidate-led
Corvelle Beauty, a European makeup and skincare brand, has entered every country so far through department stores, with a regional distributor that buys the products and runs the counters. The board wants $200 million of sales in Southeast Asia, at consumer prices, within five years. The plan copies the usual approach. Can it reach the goal, and if not, what should Corvelle do instead?
How to start. Our case bank files this one as a growth case, and it works well as entry practice. Start by testing whether the current plan can reach the board's goal.
Sign up free, then run Corvelle Beauty from the question bank
Where candidates lose points
- Opening with entry modes (joint venture, acquisition, greenfield) before anyone knows whether the market is worth entering.
- Spending twenty minutes on market size and two on whether the company would make money.
- Taking the board's share target as the plan without checking it against the break-even share or what the channel can deliver.
- Picking the channel with the widest reach. What it earns after its own costs is the better test.
- Copying home-market prices and costs into the new country without asking about tariffs, freight or local wages.
- Forgetting that staying out is an option, and sometimes the right one.
A European e-bike maker entering the USA US coffee chain opening in IndiaCoffee shop break-even in cups a dayThe CEO asks for your recommendationAll case interview questionsFrameworks for case interviewsMarket sizing interview questionsMarket sizing practiceCase math drillsCase interview partnerAll practice by firm and case type
How Soreno compares to other ways to practice
A course from zero, a live AI case interviewer that follows up on what you say, and a score out of 100 on every mock, all in one place and ready whenever you are.
| Feature | Soreno | A coach |
|---|---|---|
| Practice any time, day or night | Scheduled | |
| A live interviewer who probes and shares exhibits | AI interviewer | |
| A course that starts from zero | Zero to Hero | Varies |
| Practice one stage of a case at a time | About 6 min | On request |
| A score out of 100 on every mock | Their notes | |
| Unlimited mocks on a paid plan | Per session | |
| Consulting and finance roles | Their specialty | |
| Video recording and playback | Varies | |
| Price | Free start, then $199/mo | Per hour |
| Feature | Soreno | A coach | A course | A case buddy |
|---|---|---|---|---|
| Practice any time, day or night | Scheduled | Self-paced | Scheduled | |
| A live interviewer who probes and shares exhibits | AI interviewer | Self-study | A peer | |
| A course that starts from zero | Zero to Hero | Varies | Self-study | |
| Practice one stage of a case at a time | About 6 min | On request | Self-study | On request |
| A score out of 100 on every mock | Their notes | Self-check | Their notes | |
| Unlimited mocks on a paid plan | Per session | Self-paced | As scheduled | |
| Consulting and finance roles | Their specialty | Varies | Varies | |
| Video recording and playback | Varies | Varies | Varies | |
| Price | Free start, then $199/mo | Per hour | One-off fee | Free |
What Soreno candidates say
Real candidates, real offers, in their own words.
“What sold me on Soreno was being able to jump straight into a mock case without knowing anything…”
Alex Chen
McKinsey offer after 28 sessions
“The AI asks pretty tough follow up questions and the evaluation is quite strict…”
Daniel C.
BCG offer after 22 sessions
“I recommend everyone to start with the drills, they're kinda like mini cases, then work up to full mocks.”
Maya Singh
Bain offer, score up 16 points
“…there's no judgment when you mess something up. You can just restart and go again.”
Priya N.
Deloitte offer after 18 sessions
“I loved how Soreno was able to let me know exactly what I did good and bad during the interview…”
Rachel K.
From 0 to an Oliver Wyman offer in 8 weeks
Soreno in numbers
- 11,900+
- applicants accepted at top firms
- 1.2M+
- minutes practiced on Soreno
Choose your best plan
Start free with 6 practice credits and 3 drills, then choose a plan. Cancel anytime.
Frequently Asked Questions
Everything you need to know about Soreno, answered in one place.
Run a market entry case tonight
Free start: 6 practice credits and 3 drills. Your first score in about 30 minutes.
Start free today