AI Simon-Kucher case practice

Ace your Simon-Kucher case interview with AI

Realistic cases and fit mocks in the Simon-Kucher style, graded instantly. Start your free week with full feedback.

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A live Soreno case mock: the AI interviewer gives a profitability case, you answer out loud, then see your score and a model answer
“Soreno quoted the exact moment my answer went vague, then gave me the line I should have said next.”
— Rachel K. · Offer from Oliver Wyman

11,900+ applicants accepted at top firms, with over 1.2 million minutes of practice completed.

One answer, scored

See one recommendation go from 73 to 84

Soreno scores every mock out of 100, then gives you clear, specific fixes to exactly what you said.

A premium fitness chain saw its EBITDA margin fall 380 bps

Final question · What do you recommend to the CEO?

Score 73 out of 100
+0 points

What you said

“The margin drop is meaningful, so I would look at pricing and operations next. I think they should fix discounting and cut some costs.”

Here's how to say it better

  1. “The margin drop is meaningful…”

    +4

    Leads with the dollar impact, so the size of the problem is clear.

  2. “…so I would look at pricing and operations next.”

    +4

    Ranks the levers instead of listing them.

  3. “I think they should fix discounting and cut some costs. ”

    +3

    Ends on one decision, a reason and a next step.

Get your answers scored
About 30 minutes a mock

How a Simon-Kucher-style mock works

Get the case, answer out loud, then see exactly where the answer stands and what to change.

  1. Your client is a premium fitness chain...
    1

    Get the case

    An AI interviewer gives you the case out loud, shares exhibits and answers your clarifying questions.

  2. You

    12:40

    I'd split this into price, volume and unit cost, then test which one explains most of the margin drop

    2

    Answer out loud

    Structure it, do the math and make your recommendation while the interviewer probes, the way a real one does.

  3. This mock

    84 / 100

    B+ · +11

    Your answer, upgraded

    Lead with the $48M, then rank pricing, mix and cost before you recommend.

    3

    A score on every mock

    Structure, content (your math and judgment) and communication scored out of 100, with your own words quoted and a model answer to compare.

Scored out of 100 on every mock

Every case, scored like an interviewer would

Interviewers judge your structure, your content (the math and the business judgment) and how clearly you say it. Soreno scores each one, quotes the moment that cost you points, and shows the stronger answer.

  • A score out of 100 on every mock

    Plus a letter grade and how far you moved since the last one.

  • A score for each skill

    See whether structure, content or communication held the case back.

  • Your own words, quoted and fixed

    Timestamped moments from your answer, with the line to say next time.

Get your first case scored
Free sample case

A Simon-Kucher-style case you can try now

Structure a tiering decision, read a customer survey, find how many new subscribers it takes, brainstorm the risks and close with a recommendation, reasons, risks and next steps.

Step 1. Read the case

Kestrel Fitness: one price or three tiers?

The interviewer reads you the case

Your client is Kestrel Fitness, a US workout app with 200,000 subscribers who each pay $12 a month for its one plan. The head of growth wants to replace it with three tiers: Basic at $8, Plus at $13 and Premium at $22 with live coaching. She asks whether the change would raise profit, and how to launch it. Kestrel is invented.

An original practice case written by Soreno in a Simon-Kucher-style format. Everything stays in your browser.

Step 2. Ask clarifying questions

Simon-Kucher's 2025 case guide says to note the numbers and ask questions when you get the task. Ask two or three, then let the questions lead.

Step 3. Structure your answer

Question 1: "How would you decide whether three tiers beat one price?" Take two minutes, write a structure for this decision, then say it out loud.

2:00

Now do a full case out loud

Soreno's AI interviewer gives you a full case, asks follow-up questions on your structure and math, and scores your answer. The 7-day free trial.

Continue with the AI interviewer

Account required to start the trial. Cancel anytime before it ends.

Simon-Kucher interview format

What the Simon-Kucher interview looks like

Simon-Kucher case interview guidePricing case practiceCase interview mathAll practice by firm and case type

Side by side

How Soreno compares to other ways to practice

A course from zero, a live AI case interviewer that follows up on what you say, and a score out of 100 on every mock, all in one place and ready whenever you are.

FeatureSorenoA coach
Practice any time, day or nightScheduled
A live interviewer who probes and shares exhibitsAI interviewer
A course that starts from zeroZero to HeroVaries
Practice one stage of a case at a timeAbout 6 minOn request
A score out of 100 on every mockTheir notes
Unlimited mocks on a paid planPer session
Consulting and finance rolesTheir specialty
Video recording and playbackVaries
PriceFree week, then $199/moPer hour
FeatureSorenoA coachA courseA case buddy
Practice any time, day or nightScheduledSelf-pacedScheduled
A live interviewer who probes and shares exhibitsAI interviewerSelf-studyA peer
A course that starts from zeroZero to HeroVariesSelf-study
Practice one stage of a case at a timeAbout 6 minOn requestSelf-studyOn request
A score out of 100 on every mockTheir notesSelf-checkTheir notes
Unlimited mocks on a paid planPer sessionSelf-pacedAs scheduled
Consulting and finance rolesTheir specialtyVariesVaries
Video recording and playbackVariesVariesVaries
PriceFree week, then $199/moPer hourOne-off feeFree
Verified offers

What Soreno candidates say

Real candidates, real offers, in their own words.

McKinsey & Company

“What sold me on Soreno was being able to jump straight into a mock case without knowing anything…”

Alex Chen

McKinsey offer after 28 sessions

Boston Consulting Group

“The AI asks pretty tough follow up questions and the evaluation is quite strict…”

Daniel C.

BCG offer after 22 sessions

Bain & Company

“I recommend everyone to start with the drills, they're kinda like mini cases, then work up to full mocks.”

Maya Singh

Bain offer, score up 16 points

Deloitte

“…there's no judgment when you mess something up. You can just restart and go again.”

Priya N.

Deloitte offer after 18 sessions

Oliver Wyman

“I loved how Soreno was able to let me know exactly what I did good and bad during the interview…”

Rachel K.

From 0 to an Oliver Wyman offer in 8 weeks

Soreno in numbers

11,900+
applicants accepted at top firms
1.2M+
minutes practiced on Soreno
Plans and Pricing

Choose your best plan

Start your free week, then choose a plan. Cancel anytime.

1 week

For a round that is days away

Unlimited mock interviews

  • = about $11 a day
  • Cases, banking technicals and fit, out loud
$79

per week

Start your free week

Billed weekly

Included at no extra cost

  • Zero to Hero courseCase or finance
  • Day-by-day prep planEach interview
  • Skill drillsUnlimited
  • Session recordingsWith feedback

Practice library

  • Full case interviews100+
  • Banking interview questions1,800+
  • Consulting fit questions100+
  • Banks with fit questions29
  • A voice AI interviewer that asks follow‑up questions
  • Exhibits and a model answer for every case
  • A score out of 100 after every mock
  • Feedback that quotes your answer, with a next-step plan
  • Filler-word and eye-contact notes on recorded sessions
  • Drills for case math, market sizing, structuring and charts
  • Consulting, banking and behavioral practice in one plan
  • Add your own practice questions

1 month

Save 42%Recommended

For steady practice across recruiting

Unlimited mock interviews

  • = about $7 a day
  • Cases, banking technicals and fit, out loud
$199vs $342 a month on Weekly

per month

Start your free week

Save $143 a month compared to weekly

Included at no extra cost

  • Zero to Hero courseCase or finance
  • Day-by-day prep planEach interview
  • Skill drillsUnlimited
  • Session recordingsWith feedback

Practice library

  • Full case interviews100+
  • Banking interview questions1,800+
  • Consulting fit questions100+
  • Banks with fit questions29
  • A voice AI interviewer that asks follow‑up questions
  • Exhibits and a model answer for every case
  • A score out of 100 after every mock
  • Feedback that quotes your answer, with a next-step plan
  • Filler-word and eye-contact notes on recorded sessions
  • Drills for case math, market sizing, structuring and charts
  • Consulting, banking and behavioral practice in one plan
  • Add your own practice questions

1 year

Save 76%BEST VALUE

For several roles, firms or rounds

Unlimited mock interviews

  • = about $2 a day
  • Cases, banking technicals and fit, out loud
$48vs $199 a month on Monthly

per month, billed $579 yearly

Start your free week

Save $1,809 compared to monthly

Included at no extra cost

  • Zero to Hero courseCase or finance
  • Day-by-day prep planEach interview
  • Skill drillsUnlimited
  • Session recordingsWith feedback

Practice library

  • Full case interviews100+
  • Banking interview questions1,800+
  • Consulting fit questions100+
  • Banks with fit questions29
  • A voice AI interviewer that asks follow‑up questions
  • Exhibits and a model answer for every case
  • A score out of 100 after every mock
  • Feedback that quotes your answer, with a next-step plan
  • Filler-word and eye-contact notes on recorded sessions
  • Drills for case math, market sizing, structuring and charts
  • Consulting, banking and behavioral practice in one plan
  • Add your own practice questions
FAQ's

Frequently Asked Questions

Everything you need to know about Soreno, answered in one place.

Its German FAQ says consultants run the interviews and each prepares a case for you. Its 2025 case guide describes four steps, from taking in the task to a recommendation with reasons, risks and next steps. The section above quotes what it states, with sources, as of October 2026.
Because Simon-Kucher's homepage says it is regarded as the world's leading commercial growth and pricing specialist, working on product, price, innovation, marketing and sales. Its case guide does not say cases are about pricing, so the topic is our choice.
Its case guide suggests four parts: the recommendation, the reasoning behind it, the risks to weigh and the next step. The last question in the sample case asks for exactly that.
No. Soreno has McKinsey, BCG, Bain, strict and coach interviewer styles and a default style, but not a Simon-Kucher one.
Every plan starts with a 7-day free trial. After that, plans are $199 a month or $579 a year, or $79 a week. See the pricing page for details.
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