Power generation
Plants that make electricity and sell it.
- Unit
- $ per MWh
- Watch
- Capacity factor, fuel, capital
An energy case puts a standard question (profit, investment, entry, pricing) in power, utilities, oil and gas or renewables, where the answer turns on a few units. Convert capacity in megawatts to energy in megawatt hours with the capacity factor, compare cost per megawatt hour with the price, and know who sets that price: a market, a long-term contract or a regulator. Most of the case is that conversion and that comparison. Soreno, an AI voice interview practice app for consulting, investment banking and other finance candidates, offers free case math drills with no sign-up for the per-unit math an energy case leans on, and full mock cases with scored feedback.
Updated
Energy covers three businesses that earn money in different ways. Generators sell electricity, often into a market or under a contract. Regulated utilities earn an allowed return on what they have invested in the grid. Oil and gas companies live on the gap between commodity prices and their cost to find, move and refine. Before you build a tree, say which of the three you are in and who sets the price.
Plants that make electricity and sell it.
Wires that move power, often regulated.
Upstream, midstream and downstream.
Firms cutting energy cost or emissions.
Larkspur Renewables, an invented power developer, can build a 200 MW solar farm. The local utility offers to buy all its output for 25 years at a flat $48 per megawatt hour. Should Larkspur sign and build? This case and every number in it are invented by Soreno for practice. To keep the math short it leaves out taxes, tax credits and the slow loss of panel output, which a real project would price in.
Clarify
The goal is a project that earns at least Larkspur's 7% cost of capital over the contract. Confirm the size (200 MW), the term (25 years, the plant's expected life), the price ($48 per MWh, flat) and that the utility takes all the output.
Megawatts to megawatt hours
A 200 MW farm running flat out for 8,760 hours would make 1,752,000 MWh. The sun doesn't allow that, so multiply by the capacity factor: 24% in this case, close to EIA's 24.0% U.S. average for utility-scale solar photovoltaic in 2025. That is about 2,102 MWh per MW, 420,480 MWh in all.
Revenue and cost
Revenue is 420,480 MWh × $48 = $20.2 million a year. Upkeep is $20 per kW a year, $4 million. Building costs $1,100 per kW, $220 million. Cash of $16.2 million a year pays the build back in about 13.6 years, which on its own says little about a 25-year asset, so price the capital properly.
Levelized cost
Spread the build cost over 25 years at 7%: a capital recovery factor of 0.0858 turns $220 million into $18.9 million a year. Add upkeep and divide by output: ($18.9 million + $4 million) ÷ 420,480 MWh = $54.41 per MWh. The offer is $6.41 short on every MWh, $2.7 million a year, a net present value of minus $31.4 million.
Test the levers
Trackers that follow the sun lift the capacity factor to 27% for $1,200 per kW: the levelized cost falls to $51.99, still above $48. A price that rises 1.5% a year (a figure we chose for the case), starting at $48 and ending near $68.62, is worth a flat $54.87 at 7%, which just clears the cost, by $0.46.
Recommend
Don't sign at a flat $48. Ask for a 1.5% yearly escalator, or a flat price of about $55, and price trackers in as an upside. The risks to name: a capacity factor below 24%, a higher build cost, and the grid connection date. Next step: a site-specific output estimate and a firm build quote.
A regulated utility doesn't price per unit like a generator. Its regulator sets rates so that it recovers its costs and earns a return on its rate base. This short example, invented by us, shows how that changes a load growth question. Taxes are left out to keep the math short.
How it earns
Bellhaven's rate base is $4 billion and its regulator allows a 7% return on it, debt and equity together: $280 million of return. Add $300 million of operations and $150 million of depreciation and customers must pay $730 million a year.
The ask
New lines and substations add $35 million of return, $12.5 million of depreciation over 40 years and $5 million of upkeep: $52.5 million a year to recover.
Per MWh
At 85% of 300 MW the campus uses 2,233,800 MWh a year, so the new grid costs $23.50 per MWh. If it uses half that, the cost doubles to $47.01, and other customers could end up paying the gap.
Answer
Building the grid grows the rate base, which is how a regulated utility grows earnings. The risk is load that never shows up. Recommend serving the campus under a contract with a minimum monthly charge that covers the new grid's cost whatever it uses.
Definitions from the U.S. Energy Information Administration and the Department of Energy. The worked numbers are ours.
MW vs MWh
A megawatt is a rate, a megawatt hour is an amount. One MW running for a year at full power is 8,760 MWh. Mixing the two is the most common energy case error we hear.
Capacity factor
EIA defines it as the ratio of the energy a generating unit produced over a period to what it could have produced at continuous full power over the same period.
Heat rate
EIA's FAQ defines heat rate as the energy a plant uses to generate one kWh, in Btu, and gives efficiency as 3,412 Btu divided by the heat rate. Our example: a gas plant at 7,000 Btu per kWh is about 48.7% efficient, and gas at $3.50 per million Btu means fuel costs about $24.50 per MWh.
Levelized cost
EIA's April 2026 paper on levelized costs in its Annual Energy Outlook 2026 describes levelized cost of electricity (LCOE) as the revenue required to build and operate a generator over a cost recovery period, and levelized avoided cost (LACE) as the revenue available to it. It says the ratio of the two gives a more intuitive way to understand competitiveness than either one alone, while noting that real build decisions also turn on policy and other factors.
Rate base
EIA's glossary defines rate base as the value of property on which a regulator lets a utility earn a specified rate of return, and a rate case as a proceeding, usually before a regulatory commission, on the rates to be charged.
PPA
The Department of Energy's Better Buildings page describes PPAs for on-site systems: a developer owns and runs the system, the customer buys its output for a set period, generally 10 to 25 years, and the rate usually rises 1% to 5% a year. Its offsite (virtual) PPA settles the gap between a fixed strike price and the market price.
Figures to sanity-check a case, from EIA pages read on October 31, 2026. Use the interviewer's numbers when they differ.
Generation mix
EIA puts 2025 U.S. utility-scale generation at about 4.43 trillion kWh: natural gas about 41%, renewables about 24%, nuclear about 18% and coal about 17%.
Capacity factors
EIA's 2025 annual capacity factors: nuclear 91.1%, natural gas combined cycle 58.7%, coal 48.8%, hydroelectric 34.4%, wind 33.8%, solar photovoltaic 24.0%. Gas turbines, which mostly run at peak hours, averaged 13.6%. Use these to check whether a case's output makes sense.
Prices
The 2025 U.S. average retail price was about 13.63¢ per kWh: 17.30¢ for homes, 13.41¢ for commercial customers and 8.62¢ for industry. EIA says generation is the largest part of the price, and that industrial customers pay less because supplying them at higher voltage costs less.
Regulation
EIA says some states' utility commissions fully regulate prices, while others combine unregulated prices for generators with regulated prices for transmission and distribution. Ask which world the client is in.
Gasoline
EIA lists four parts of the retail gasoline price: crude oil, refining costs and profits, distribution and marketing, and taxes, with crude oil the largest. It puts the 2025 average retail price at $3.10 a gallon and the federal tax at 18.40 cents a gallon.
The openings are ours. Each says which part of the industry you are in before any tree.
Build a plant
Output from capacity factor, cost per MWh from build and running costs, then the price under the contract or in the market. Name the risk to output and to price.
Utility load growth
Size the new load in MWh, the grid it needs and the yearly cost to recover. Then who carries the risk if the load is smaller than promised.
Refinery or oil profit
Separate the commodity price from the refining margin, the gap between product prices and crude cost that the industry calls the crack spread, then throughput and operating cost per barrel, which the client controls more directly.
Energy transition entry
How big and how fast-growing the new market is, whether the unit economics work at today's prices, and what the client brings: sites, customers, a balance sheet.
Cutting a buyer's energy bill
Efficiency first, then tariff or supplier, then a PPA. Compare each option's cost per MWh and the emissions it removes.
The firm pages we read on October 31, 2026 offer no utility or power plant practice case. These are the closest.
McKinsey
One of the five practice cases on McKinsey's interviewing page. A European truck maker asks whether to invest in electric trucks, and one question compares the total cost of ownership of a diesel truck and an eTruck. The case reminds you that calculators are not allowed.
BCG
BCG's climate and sustainability careers page offers OneDay@BCG, free online modules on what it is like to work on a climate consulting case at BCG, and points to its case interview tips.
From EIA Glossary: capacity factor, EIA Glossary: rate base, rate case, EIA FAQ: efficiency of power plants (heat rate), EIA Electric Power Monthly, Table 6.07.B, EIA Electric Power Monthly, Table 6.07.A, EIA: Electricity in the United States, EIA: How electricity is delivered to consumers, EIA: Factors affecting electricity prices, EIA: Factors affecting gasoline prices, EIA: Levelized Costs of New Generation Resources, AEO2026, U.S. DOE Better Buildings: Power Purchase Agreement, McKinsey: Interviewing (practice cases), McKinsey: Talbot Trucks practice case and BCG: Climate and Sustainability careers.
In our experience, interviewers don't expect an energy expert. These are the habits that separate a strong energy case from a generic one.
Saying in the first minute whether the client sells into a market, under a contract or under a regulator. The right tree follows from it.
MW to MWh with hours and capacity factor, kWh to MWh, cents to dollars. Say the units out loud as you go.
Plants and grids last decades. Spread the upfront cost over the asset's life before comparing it with a yearly price.
Holding output against a known capacity factor or a price against a known benchmark, so a slip of a factor of ten gets caught.
Output, price, build cost and timing are the usual risks. Name the one that would flip the decision.
Each one is set in power, utilities, oil and gas or an energy buyer. Under each, the first move we'd want to hear.
Generation, the grid and the price of electricity.
Your client can build a wind farm and sell its power under a 20-year contract. Is it worth it?
Turns capacity into yearly MWh with a realistic capacity factor, computes cost per MWh over the asset's life and compares it with the contract price.
A regulated utility has been asked to serve a large new data center campus. Should it?
Sizes the load in MWh and the grid it needs, shows how the cost is recovered through rates and protects other customers if the load falls short.
A utility is deciding whether to retire a coal plant early and replace it with gas, wind or batteries. How would you compare them?
Puts each option on cost per MWh and on what it does at the hour of peak demand, then adds the cost of closing the old plant early.
Outages at a utility have risen sharply over three years. Where would you start?
Splits outages by cause (weather, equipment age, vegetation) and by part of the grid before suggesting where to spend.
Commodities, refining and fuel retail.
A refinery's profit has fallen by a third in a year. What happened?
Separates the spread between product prices and crude cost from throughput and operating cost, then asks which the client controls.
An oil company with 2,000 gas stations is considering adding fast EV chargers. Should it?
Sizes charging demand at its sites, the cost per charger and the revenue per session, and asks what a charging stop does to store sales.
How many gas stations are there in the United States?
Builds from cars, miles driven and gallons per station, or from stations per town, and checks one route against the other. Practice it, see a model answer
Companies that use a lot of energy.
A manufacturer wants to cut its electricity cost and its emissions. Should it sign a power purchase agreement?
Compares the contract price with today's price over the term, says who carries the market price risk, and puts efficiency first if it is cheaper.
These come up again and again when candidates practice energy prompts.
A 200 MW farm sells megawatt hours, not megawatts. Multiply capacity by hours and capacity factor every time, and say the unit out loud.
Even nuclear, the highest in EIA's 2025 tables, ran at about 91%. Solar ran at about 24%.
A build cost and a price per MWh only compare once the build cost is spread over the years at a rate.
A regulated utility's earnings follow its rate base and allowed return, not price times volume. Ask how it is regulated.
The commodity price moves every competitor. Ask what the client controls: its margin, costs and volumes.
A contract moves price risk to the buyer, a merchant plant keeps it. Say who holds it before recommending.
Soreno's AI interviewer runs a full case, gives you the numbers when you ask, checks your conversions and scores how you reasoned.
A case set in power generation, utilities, oil and gas, renewables or a company's energy use. The question is usually a familiar one, such as profit, an investment or market entry, but the answer depends on energy units, long-lived assets and who sets the price.
Megawatts against megawatt hours, capacity factor, heat rate, levelized cost per MWh, rate base and allowed return for utilities, and price per barrel or gallon for oil and gas. EIA's glossary defines most of them.
Multiply by hours and by the capacity factor. A year has 8,760 hours, so 1 MW at 24% makes about 2,102 MWh a year.
The levelized cost of electricity: the price per MWh that would cover a plant's build and running costs over its life. Spread the build cost over the years at a discount rate, add yearly running costs and divide by yearly output. Compare it with the price on offer.
A regulated utility earns a return on its rate base, set by a regulator in a rate case, so growth comes from investing in the grid and getting those costs recovered. Price times volume matters less than what the regulator will allow.
No. Learn the conversions above and ask the interviewer for anything industry-specific. In our experience, interviewers mostly listen for structure and clean math.
Not utility or power plant cases on the pages we read on October 31, 2026. McKinsey's Talbot Trucks case is about electric trucks, and BCG's climate careers page offers OneDay@BCG modules on a climate consulting case.
Building or buying a plant, utility load growth and rate questions, refinery or upstream profit, entering an energy transition market like charging or storage, and cutting a company's energy cost or emissions.