If you could look at only one financial statement to judge a company, which would you choose and why?
The cash flow statement. It shows whether profit turns into cash, which is harder to dress up than earnings. Compare operating cash flow with net income, check working capital and capex against depreciation, and see how it is funded. It does hide margins.
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Example answer
50/100
I'd choose the cash flow statement. Cash is what matters most for a company, and it's the hardest one to flatter. The income statement includes revenue that hasn't been collected and non-cash charges like depreciation. Cash either came in or it didn't.
Investing gives me capital expenditures, and financing gives me debt raised or repaid, buybacks and dividends. So overall it gives the truest picture of how a company is doing.
What holds it back
The choice is defensible, but the reasons are slogans. "Cash is what matters most" and "the truest picture" don't say what the statement shows or what the candidate would read on it.
I'd choose the cash flow statement. What I most want to know is whether a company turns its activity into cash, and that's the statement built to show it. The first reason is that it's the hardest one to flatter. The income statement runs on accrual accounting, so it includes revenue that hasn't been collected and non-cash charges like depreciation, and those rest on management's estimates. Cash either came in or it didn't. The second reason is how much of the other two statements comes with it. The top line is net income, so I already have the bottom of the income statement. The working capital lines tell me how receivables, inventory and payables moved. Investing gives me capital expenditures, and financing gives me debt raised or repaid, buybacks and dividends. What I'd give up is revenue and margins.
I'd choose the cash flow statement. What I most want to know is whether a company turns its activity into cash, and that's the statement built to show it. The first reason is that it's the hardest one to flatter. The income statement runs on accrual accounting, so it includes revenue that hasn't been collected and non-cash charges like depreciation, and those rest on management's estimates. Cash either came in or it didn't. The second reason is how much of the other two statements comes with it. The top line is net income, so I already have the bottom of the income statement. The working capital lines tell me how receivables, inventory and payables moved. Investing gives me capital expenditures, and financing gives me debt raised or repaid, buybacks and dividends. So I'd read three things. First, cash flow from operations against net income. If profit keeps running ahead of cash, I'd look to receivables and inventory for the reason. Second, capital expenditures against depreciation, which tells me whether the company is investing to grow or only maintaining what it has. Third, the financing section, to see whether the business pays its own way or depends on new debt and new shares. What I'd give up is the level of things. I'd see debt raised this year but not total debt, and I wouldn't see revenue and margins, so growth and profitability would be hard to judge. One year can also mislead, because capital spending is lumpy and a young company can burn cash for good reasons, so I'd want a few years of it. And if you offered me the income statement plus the opening and closing balance sheets instead, I'd take those, because I can build the cash flow statement from them.
What the interviewer listens for
- Do you pick one and commit in the first sentence?
- Are your reasons about what the statement shows, not slogans about cash?
- Do you say what you'd look at first?
- Do you admit what the other statements would have told you?
Common mistakes
- Refusing to choose and saying all three are needed.The question is a forced choice, and the reasoning is what's being judged.
- Saying cash can't be manipulated.Timing of payments and collections can move it, so say it's harder to flatter, not impossible.
- Picking the income statement because profit is what matters, without dealing with non-cash items and uncollected revenue.
- Forgetting that under the usual indirect method net income is the first line of the cash flow statement, which is one of the best arguments for choosing it.
More finance technicals
- How can a company be profitable and still run out of cash?
- What is goodwill, and how is it created?
- When does a company capitalize a cost instead of expensing it, and why does it matter?
- What is the difference between LIFO and FIFO, and how does the choice change the financial statements?
- What is a deferred tax liability, and where does it come from?
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