If you could look at only one financial statement to judge a company, which would you choose and why?

The cash flow statement. It shows whether profit turns into cash, which is harder to dress up than earnings. Compare operating cash flow with net income, check working capital and capex against depreciation, and see how it is funded. It does hide margins.

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Example answer

50/100

I'd choose the cash flow statement. Cash is what matters most for a company, and it's the hardest one to flatter. The income statement includes revenue that hasn't been collected and non-cash charges like depreciation. Cash either came in or it didn't.

Investing gives me capital expenditures, and financing gives me debt raised or repaid, buybacks and dividends. So overall it gives the truest picture of how a company is doing.

What holds it back

The choice is defensible, but the reasons are slogans. "Cash is what matters most" and "the truest picture" don't say what the statement shows or what the candidate would read on it.

What the interviewer listens for

  • Do you pick one and commit in the first sentence?
  • Are your reasons about what the statement shows, not slogans about cash?
  • Do you say what you'd look at first?
  • Do you admit what the other statements would have told you?

Common mistakes

  • Refusing to choose and saying all three are needed.The question is a forced choice, and the reasoning is what's being judged.
  • Saying cash can't be manipulated.Timing of payments and collections can move it, so say it's harder to flatter, not impossible.
  • Picking the income statement because profit is what matters, without dealing with non-cash items and uncollected revenue.
  • Forgetting that under the usual indirect method net income is the first line of the cash flow statement, which is one of the best arguments for choosing it.

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