Why Roland Berger? how to answer it

Roland Berger's recruiting day includes a personal fit interview where it asks you to be authentic and tell it about your goals and experience, and Junior Consultant candidates prepare a two- to three-minute presentation about themselves. A strong why Roland Berger answer starts from your goals, ties them to one thing the firm says about itself, such as its independent partnership or its values of entrepreneurship, excellence and empathy, and proves it with a real conversation. To practice the answer out loud, Soreno, an AI voice interview practice app for consulting and finance candidates, has a free why this firm question page that shows what a strong answer covers, free and with no sign-up.

Updated

Three values
Entrepreneurship, excellence, empathy
From Roland Berger's values page
Ownership
An independent partnership
Since its founding in Munich in 1967
Junior Consultants
A 2 to 3 minute self-presentation
For the personal fit interview
Size
50+ offices, 3,500 employees
Per its Junior Consultant page

What does Roland Berger say about itself?

Roland Berger publishes three values, nine pledges and a clear line on who owns the firm. Pick the one that connects to your own story, and say it the way the firm does.

Ownership

Owned by the partners who lead the work.

Its words
A personal stake in every recommendation
Since
Munich, 1967

The people

Analytical thinking and empathy.

Its words
A team of equals
Start
A 14-day international Kickoff
Roland Berger's three values, as it describes themFrom Our values
  1. Entrepreneurship

    Responsibility early

    Exploring unconventional ideas, taking risks and blazing new trails, with a willingness to take responsibility. Roland Berger says it encourages people to take responsibility for business decisions early in their career.

  2. Excellence

    Fact-based, and open to debate

    Sound analyses and fact-based approaches, and open discussion and debate in decision-making until the best possible outcome is reached.

  3. Empathy

    The real problem

    Acting as partners alongside clients, focusing on understanding the real problem, and offering peer-to-peer advice and tailored approaches.

The 9 Pledges, a few in Roland Berger's wordsFrom the 9 Pledges page
  1. Pledge

    Speak up

    Go beyond the obvious, seek opportunities and speak up, and encourage colleagues to do the same.

  2. Pledge

    Focus on game changers

    Boldly deprioritize other topics, because impact is what matters.

  3. Pledge

    Be yourself

    Instill trust and openness in all colleagues and encourage them to be themselves.

  4. Pledge

    Out-of-the-box thinking

    Foster a culture of innovation and out-of-the-box thinking.

What else Roland Berger says about its workFrom rolandberger.com
  1. Roots

    European origin

    Roland Berger calls itself the only leading global strategy consultancy of European origin, and says it was founded in Munich in 1967.

  2. Ownership

    A personal stake

    Who we are says it has remained an independent partnership, owned entirely by the partners who lead the engagement, so the advisers have a personal stake in every recommendation.

  3. Hands-on

    Strategy and implementation

    Why Roland Berger says it doesn't just develop strategies but also implements them with clients if required.

  4. Global topics

    AI and sustainability

    It says global teams of experts work on overarching issues such as artificial intelligence and sustainability.

  5. Hiring bar

    Confidence with AI

    Its Junior Consultant page lists strong analytical thinking, confidence in using AI, fluent English and several months of international experience.

  6. Balance

    New Ways of Working

    Its culture page says consultants work hard and often long hours, and names New Ways of Working as its initiative for sustainable work practices.

Worked example: an answer, then a weak one (ours)4 parts plus a contrast

Our invented candidate: a mechanical engineer at an auto parts supplier who spent a semester in Spain. Soreno made up every detail. Fill each part with your own.

  1. Your goal

    Where you're heading

    "I've spent two years on a supplier's shop floor watching the move to electric cars hit our order book. I want to work on how companies decide what to do about shifts like that."

  2. One Roland Berger idea

    The partnership

    "Roland Berger says it's owned entirely by the partners who lead each engagement, so they have a personal stake in every recommendation. I want to learn from people who own their advice that directly."

  3. Proof

    A conversation

    "A consultant from your Munich office told me at a university talk that she presented to a client's board in her second year. That matches the early responsibility your values page describes."

  4. What you bring

    A value you've shown

    "Entrepreneurship, in your words, includes taking responsibility. I proposed and ran our plant's first supplier scorecard, and within a quarter it cut late deliveries by a third."

  5. The weak version

    Why it doesn't work

    "Roland Berger is a top European firm with a strong reputation in automotive." A reputation claim, nothing about you, and nothing from the firm's own pages.

From Roland Berger: our values, Roland Berger: the 9 Pledges, Roland Berger: who we are, Roland Berger: why Roland Berger, Roland Berger: Junior Consultant and Roland Berger: our culture.

What Roland Berger's fit interview tests

Roland Berger's Tips and tricks page says that on recruiting day it holds personal fit and case interviews, and that in the fit interview it wants to get to know you, your goals and your experience. In our experience, strong answers show these four.

  • Authenticity

    The firm says: be yourself and be authentic. Its careers page adds, be the Original You. Say your reason in your own words.

  • Entrepreneurial initiative

    Its Junior Consultant page names entrepreneurial thinking and personal initiative. Bring one thing you started.

  • Empathy with the analysis

    Roland Berger says its people stand out for analytical thinking and empathy together. A story with both is strong.

  • Goals that fit the firm

    It asks you to tell it about your goals. Link yours to something Roland Berger actually does.

From Roland Berger: tips and tricks, Roland Berger: Junior Consultant and Roland Berger: join us.

Build why Roland Berger into your self-presentation

Junior Consultant candidates prepare a two- to three-minute presentation about themselves, which Roland Berger's tips page asks for. Our suggested outline, with why Roland Berger as its last minute.

  1. About 60 seconds

    Who you are

    Studies, work and one thing outside work. Keep it to what explains your goals.

  2. About 45 seconds

    Your goals

    What you want to work on, from something you've already done. The fit interview asks for your goals.

    Roland Berger: tips and tricks

  3. About 45 seconds

    Why Roland Berger

    One idea from the firm's own pages, such as the partnership or a value, plus a real conversation.

    Roland Berger: who we are

  4. About 15 seconds

    What you bring

    One strength with proof, then stop and invite questions.

From Roland Berger: tips and tricks.

12 follow-ups to why Roland Berger

Questions we wrote to press on a why Roland Berger answer. The note gives the reply we'd count as strong.

Is the reason real?

The interviewer checks your why Roland Berger.

  1. Why Roland Berger and not an American strategy firm?

    One thing Roland Berger says about itself that matters to you, without criticizing others. Practice it, see a model answer

  2. What does an independent partnership mean for a client?

    The partners own the firm and lead the work, so they stand behind the advice, with why that appeals to you.

  3. Which of our values fits you best?

    Entrepreneurship, excellence or empathy, with a short story.

  4. How do you use AI tools in your work today?

    A concrete example, including how you checked the output. Roland Berger lists confidence in using AI.

The personal fit interview

Your goals and your experience.

  1. Walk me through your background.

    Two or three minutes, in order, ending on your goals. Practice it, see a model answer

  2. Why consulting?

    What draws you to the work, with one concrete reason. Practice it, see a model answer

  3. Where do you see yourself in five years?

    A direction a few years at Roland Berger helps, said honestly. Practice it, see a model answer

  4. Tell me about your time abroad.

    What you did, what was hard and what you learned. Roland Berger lists international experience.

Stories for the values and pledges

Short stories, one for each.

  1. Tell me about a time you took the initiative without being asked.

    Entrepreneurship. What you saw, what you started and what it changed. Practice it, see a model answer

  2. Tell me about a time the numbers and what people told you didn't match.

    Excellence and empathy. How you found the real problem. Practice it, see a model answer

  3. Tell me about a time you spoke up when others didn't.

    The pledge to speak up. What you said and what happened.

  4. Tell me about a time you had more work than you could finish, and what you dropped.

    The pledge to deprioritize boldly. What you dropped, why and the result. Practice it, see a model answer

Mistakes in why Roland Berger answers

Where why Roland Berger answers usually slip.

  • Prestige or pay

    Rankings and salary fit any firm. Say what you want to do at Roland Berger and why.

  • Only automotive

    Roland Berger works across industries and on global topics like AI and sustainability. Use a sector only if it's your real reason.

  • European as the whole answer

    European origin is a fact about the firm, not a reason for you. Say why it matters to you.

  • A rehearsed persona

    Roland Berger asks you to be yourself. A memorized script sounds like one.

  • A long self-presentation

    Two to three minutes is the frame. Time it before the day.

  • Listing all three values

    Pick one and prove it with a story.

Rehearse why Roland Berger out loud

Soreno's AI interviewer asks why Roland Berger and the follow-ups by voice, presses on reasons that could fit any firm and scores your answer. Start your free week.

Questions people ask

How do I answer why Roland Berger?

Start from your goals, tie them to one thing Roland Berger says about itself, prove it with a real conversation, and close on a strength. Keep it under a minute, or as the last part of your self-presentation.

What are Roland Berger's values?

Its values page names three: entrepreneurship, excellence and empathy. It also lists 9 Pledges, a set of principles that guide behavior.

What happens on a Roland Berger recruiting day?

Its Tips and tricks page describes a company presentation, then personal fit and case interviews. Permanent candidates who succeed then have a final interview with someone from management in their future area.

What is the Junior Consultant self-presentation?

Roland Berger asks candidates aiming to start as Junior Consultants to prepare a two- to three-minute presentation about themselves for the personal fit interview.

Does Roland Berger implement its strategies?

Its Why Roland Berger page says it doesn't just develop strategies but also implements them in cooperation with clients if required.

Who owns Roland Berger?

Its Who we are page says it has remained an independent partnership since its founding in Munich in 1967, owned entirely by its partners.

Is there a test before the interviews?

Roland Berger says candidates for permanent jobs whose qualifications match are invited to an online analytics test, and those who pass are invited to a recruiting day. Internship candidates go straight to a recruiting day.

Should I mention a Roland Berger practice or office?

Only if it is your real reason. Its Tips and tricks page says recruiting day is where you learn about its platform structure and which platform fits you best, so name one you have read about and say why.

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