Purchase price allocation, from price to goodwill

Purchase price allocation (PPA) splits what a buyer paid across the target's assets and liabilities at fair value, including intangibles the target never booked, such as customer relationships. Whatever is left over is goodwill. In a stock deal the write-ups also create a deferred tax liability, which raises goodwill: in the first example below, a $1,000 million purchase of a company with $400 million of book equity ends with $330 million of goodwill. Soreno, an AI voice interview practice app for consulting, investment banking and other finance candidates, runs a free three-statement model with no sign-up, and mock technical interviews where an AI interviewer asks you to walk through goodwill and deferred taxes out loud.

Updated

  • Fair value first. Each asset and liability the buyer takes on is restated at fair value on the deal date.
  • New intangibles. Customer relationships and trade names appear on the buyer's books.
  • Goodwill is the remainder. Price less the fair value of net assets, after any deferred tax.
  • It changes earnings. Write-ups add depreciation and amortization after the deal. Goodwill is tested, not amortized, under US GAAP.
  • Twelve questions below. Short answers in our words and the follow-ups to expect.

Purchase price allocation in three examples

Bellweather Foods and every number here are invented by Soreno for practice, in millions of dollars. Our conventions, stated once: a 25% tax rate, Bellweather's tax basis equal to its book values, no goodwill on Bellweather's own books, the buyer's $15 million of advisory fees kept out of the allocation and, in example 3, out of the tax basis too (our simplification), and the useful lives given in each step.

Bellweather at book value

Its balance sheet the day before closing.

Cash
$50 million
Receivables
$100 million
Inventory
$150 million
PP&E
$400 million
Liabilities
$300 million
Book equity
$400 million

The deal and the appraisal

The buyer pays $1,000 million for all of Bellweather's shares.

PP&E write-up
$100 million, 10-year life
Inventory write-up
$20 million, sold in year 1
Customer relationships
$180 million, 9-year life
Trade name
$60 million, indefinite life
Other book values
Equal to fair value
Example 1: goodwill in a stock dealGoodwill $330 million
  1. 1. Book equity

    $400 million

    Assets $700 million less liabilities $300 million. The buyer pays $600 million more than that.

  2. 2. Write-ups

    $360 million

    PP&E $100 million + inventory $20 million + customer relationships $180 million + trade name $60 million = $360 million. The two intangibles are new: Bellweather built them itself, so they were never on its books.

  3. 3. Deferred tax liability

    $90 million

    A stock purchase leaves Bellweather's tax basis where it was, so the books now carry $360 million more than the tax basis. As those assets are depreciated, amortized, sold or impaired, the books will deduct more than the tax return does, so taxable income will run above book income later: $360 million × 25% = $90 million of deferred tax liability.

  4. 4. Fair value of net assets

    $670 million

    $400 million + $360 million − $90 million = $670 million.

  5. 5. Goodwill

    $330 million

    $1,000 million − $670 million = $330 million. Check: goodwill + write-ups − deferred tax = 330 + 360 − 90 = $600 million, the premium over book. The $15 million of fees is expensed, not added to goodwill.

Example 2: what the write-ups do to earnings$37.5 million after tax in year 1

The buyer has 100 million shares. Straight-line depreciation and amortization, the inventory step-up flows into cost of goods sold as the inventory is sold in year 1, and the trade name is not amortized because we gave it an indefinite life.

  1. 1. New yearly charges

    $10 million + $20 million a year

    PP&E $100 million ÷ 10 = $10 million of depreciation. Customer relationships $180 million ÷ 9 = $20 million of amortization.

  2. 2. Year 1

    $50 million pre-tax

    $10 million + $20 million + the $20 million inventory step-up = $50 million. Book tax falls by $12.5 million, which comes out of the deferred tax liability, not out of cash. Net income falls $37.5 million, $0.375 a share.

  3. 3. Year 2 on

    $22.5 million a year after tax

    Without the inventory step-up, $30 million pre-tax and $22.5 million after tax, $0.225 a share, until the customer relationships are fully amortized.

  4. 4. Cash

    No change

    Cash taxes follow the old tax basis, so none of this changes cash. The deferred tax liability winds down instead: $90 million to $77.5 million after year 1.

  5. 5. Goodwill

    Tested, not amortized

    The $330 million of goodwill stays on the balance sheet. Under US GAAP for public companies it is tested for impairment at least once a year, and under FASB's 2017 update the company writes off the amount by which a reporting unit's carrying amount exceeds its fair value, capped at its goodwill.

Example 3: the same deal bought as assets$60.8 million of tax savings

Now the buyer pays $1,000 million in cash for Bellweather's assets and takes on its $300 million of liabilities. The buyer's tax basis becomes what it paid, so book and tax basis match and no deferred tax liability arises, our simplification. For the tax savings we count only the intangibles and goodwill, deducted over 15 years, at a 10% discount rate.

  1. 1. Book goodwill

    $240 million

    $1,000 million − ($400 million + $360 million) = $240 million. $90 million less than the stock deal, which is exactly the deferred tax liability that no longer exists.

  2. 2. Tax allocation by class

    Classes I to VI: $1,060 million

    Both sides report the allocation to the IRS on Form 8594, in seven classes. Cash $50 million (class I), receivables $100 million (class III), inventory $170 million (class IV), PP&E $500 million (class V), customer relationships and trade name $240 million (class VI).

  3. 3. The residual

    Class VII goodwill $240 million

    For tax, consideration includes the liabilities taken on: $1,000 million + $300 million = $1,300 million. Less classes I to VI leaves $240 million for goodwill and going concern value, the same as book goodwill here.

  4. 4. The deduction

    $8 million a year less tax

    Intangibles $240 million + goodwill $240 million = $480 million, deducted over 15 years: $32 million a year, saving $8 million of tax at 25%.

  5. 5. What it is worth

    $60.8 million

    $8 million × 7.606, the 15-year annuity factor at 10%, is $60.8 million today. It is one reason buyers often prefer asset deals, and why sellers, who may pay more tax on one, may ask a higher price.

From FASB Statement No. 141 (revised 2007), Business Combinations, now in ASC 805, FASB: ASU 2017-04, goodwill impairment, FASB: ASU 2021-08, acquired revenue contracts, IFRS Foundation: IFRS 3 Business Combinations, IFRS Foundation: IAS 36 Impairment of Assets, IRS: Instructions for Form 8594 and IRS: Instructions for Form 4562.

What the interviewer checks on PPA

In our experience PPA shows up inside a merger model question or as a goodwill question with numbers. The interviewer listens for the order and for the tax.

  • The order of the steps

    Book equity, write up to fair value, add new intangibles, deferred tax if it's a stock deal, then goodwill as the remainder.

  • Stock deal or asset deal

    Whether the tax basis steps up decides whether a deferred tax liability appears and whether goodwill is deductible for tax.

  • A check that ties

    Goodwill plus write-ups less deferred tax should equal the price less book equity. Say it as you finish.

12 purchase price allocation interview questions

The short answers are ours. The note says what else a strong answer covers.

Goodwill and the allocation4 questions
  1. Walk me through a purchase price allocation.

    Show follow-ups

    Short answer. Start from the target's book equity. Write its assets and liabilities up to fair value and add intangibles it never booked. In a stock deal, record a deferred tax liability on the write-ups. Goodwill is the price less that adjusted net asset figure.

    Gives one number for each step and checks the total against the premium over book.

    • “Where do the fair values come from?”
    • “What if goodwill comes out negative?”
  2. What is goodwill, and how is it created?

    Show follow-ups

    Short answer. The part of the price that can't be tied to identifiable assets: the workforce, synergies, the going business. It appears only when one company buys another.

    Says it is tested for impairment rather than amortized under US GAAP for public companies. Practice it, see a model answer

  3. What happens if the price is below the fair value of net assets?

    Show follow-ups

    Short answer. A bargain purchase. Under IFRS 3 the excess is recognized in profit or loss right away, and FASB's standard also has the buyer recognize the excess in earnings as a gain.

    Adds that it is rare and usually a sign of a distressed seller.

  4. What happens to the target's existing goodwill?

    Show follow-ups

    Short answer. It is not carried over. The buyer doesn't recognize it, and new goodwill is computed from this deal.

    Explains that old goodwill is not an identifiable asset the buyer acquires.

Deferred taxes4 questions
  1. Why do write-ups create a deferred tax liability in a stock deal?

    Show follow-ups

    Short answer. Because the tax basis doesn't change. Book depreciation on the higher values will exceed tax depreciation, so taxable income, and cash tax, will run above book income and book tax expense as the write-ups are used up. The liability records that.

    Shows that the liability raises goodwill by the same amount.

  2. What is a deferred tax liability, and where does it come from?

    Show follow-ups

    Short answer. Tax the company will pay later because book and tax rules differ in timing, most often from faster tax depreciation.

    Uses the PPA case as a second source of it. Practice it, see a model answer

  3. What's the difference between an asset deal, a stock deal and a 338(h)(10) election?

    Show follow-ups

    Short answer. In an asset deal the buyer's tax basis steps up and goodwill can be deducted over 15 years. In a stock deal the old basis carries over. A 338(h)(10) election treats a stock purchase as an asset sale for tax.

    Puts a value on the step-up, as example 3 does. Practice it, see a model answer

  4. What creates a deferred tax asset?

    Show follow-ups

    Short answer. Expenses booked before they are deductible, or losses carried forward. In a deal, an asset written down below its tax basis, a liability recorded above its tax basis, or acquired tax losses can create one.

    Mentions that a deferred tax asset may need a valuation allowance. Practice it, see a model answer

After the deal4 questions
  1. How does a purchase price allocation change the buyer's EPS?

    Show follow-ups

    Short answer. New depreciation and amortization on the write-ups lower net income, and the inventory step-up hits the first year. Goodwill doesn't, unless it is impaired.

    Puts a per-share figure on it, as example 2 does.

  2. Walk me through a merger model.

    Show follow-ups

    Short answer. Combine the two income statements, add the new interest and the PPA's depreciation and amortization, take off lost interest on cash used, and divide by the new share count to get pro forma EPS.

    Places the PPA step correctly in the model. Practice it, see a model answer

  3. A company writes down an asset by $100. Walk me through the three statements.

    Show follow-ups

    Short answer. Pre-tax income falls $100 and net income by the after-tax amount. The write-down is added back on the cash flow statement, so cash moves only by any tax effect. The asset falls by $100 and equity by the net income drop.

    Says whether the write-down is deductible for tax, which changes the cash line. Practice it, see a model answer

  4. Why does acquired deferred revenue matter in a deal?

    Show follow-ups

    Short answer. Because it is revenue the buyer will recognize later. Since ASU 2021-08, a US buyer records acquired contract liabilities under the revenue standard as if it had originated the contracts, so less of it disappears in the allocation.

    Says what that does to the buyer's revenue in the first year.

More to prepare with

Common purchase price allocation mistakes
  • Goodwill as price minus book value

    That gives $600 million in example 1, not $330 million. The write-ups and the deferred tax come first.

  • Forgetting the deferred tax liability

    In a stock deal it adds $90 million to goodwill in our example.

  • Adding deal fees to goodwill

    Under US GAAP the buyer expenses acquisition costs as they are incurred, apart from the costs of issuing debt or equity.

  • Amortizing goodwill in the model

    For a US public buyer goodwill is tested for impairment, not amortized. Intangibles with a set life are amortized.

  • Changing cash taxes in a stock deal

    Book depreciation rises, tax depreciation doesn't, so cash taxes stay put and the deferred tax liability unwinds.

Walk through goodwill out loud

Soreno's AI interviewer gives you a deal, asks for goodwill, then asks what changes in an asset deal and what happens to EPS next year. You get a scored report on your answer.

Questions people ask

What is purchase price allocation?

The accounting step after an acquisition that assigns the price to the target's assets and liabilities at fair value, including new intangibles, with the remainder recorded as goodwill.

What does IFRS 3 require?

The IFRS Foundation's summary of IFRS 3 says the acquirer measures the cost at the fair value of the consideration, allocates it to identifiable assets and liabilities at fair value, puts the rest in goodwill, and books any bargain purchase in profit or loss immediately.

Is goodwill amortized?

Not for US public companies, which test it for impairment instead, and in its January 2017 update FASB moved the question of goodwill amortization for public companies to its research agenda. Under IFRS, IAS 36 requires goodwill's recoverable amount to be assessed every year, and a goodwill impairment is never reversed.

What are acquisition costs, and where do they go?

Advisory, legal, accounting and valuation fees. FASB's standard has the buyer expense them as incurred, except costs of issuing debt or equity, which follow other rules.

How is a purchase price allocated for US tax?

In an asset deal, buyer and seller report it on Form 8594 using the residual method across seven classes: cash first, then securities, receivables, inventory, other tangible assets, section 197 intangibles, and goodwill and going concern value last. No class other than goodwill can get more than its fair market value.

Is goodwill deductible for tax?

When the buyer gets a new tax basis, as in an asset deal, the IRS has goodwill and other section 197 intangibles amortized over 15 years. In a plain stock deal the target's assets keep their old basis, so the buyer gets no new deduction.

Who sets the fair values in a real deal?

Usually an outside valuation firm working with the buyer's accountants, after closing. In an interview the values are given, or you state your own assumption.

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