Merger and Acquisition Case Study: A Practical Guide

At its core, a merger and acquisition case study is an analytical deep dive built around one critical question: Does this deal actually create value? It’s a structured way to test your business instincts, forcing you to dissect a potential deal from every angle—strategic, financial, and operational—to arrive at a clear, defensible recommendation.

Why M&A Case Studies Matter in Interviews

Think of an M&A case study as a high-stakes simulation. It’s not just some hypothetical business problem; it’s a direct reflection of the kind of industry-shaping decisions made in boardrooms. In consulting and finance interviews, this is the ultimate test of your analytical horsepower and strategic mind.

Interviewers aren't just looking for a junior analyst who can run a valuation model. They want to see if you can construct a compelling, data-driven narrative that accounts for the entire picture. It’s about connecting the dots.

You'll need to answer a series of interconnected questions to get there:

• Strategic Rationale: Does this deal even make sense for the buyer’s long-term plan? Are they buying new markets, life-changing tech, or a fresh customer base?
• Financial Soundness: Can they actually afford it? Is the price right, and where are the real financial synergies going to come from?
• Integration Feasibility: This is a big one. Can you realistically smash two different company cultures, IT systems, and operational workflows together without everything breaking?
• Risk Assessment: What could kill this deal? Think about everything from internal politics to external market shifts that could prevent those promised benefits from ever showing up.

This flowchart lays out the analytical path you should follow every single time. It's your roadmap for tackling any M&A case that comes your way.

Visualizing the process this way is a great reminder that a killer recommendation needs to be balanced. You have to give equal weight to strategy, financials, integration, and risk.

The Four Pillars of M&A Case Study Analysis

To keep your thoughts organized when the pressure is on, frame your analysis around these four core pillars. The table below is your mental checklist during an interview—a simple framework to make sure you hit every crucial point before you give your final verdict.

For those looking for a deeper understanding of the drivers and regulations in a specific sector, this a comprehensive guide to mergers and acquisitions in banking is an excellent resource.

The Four Pillars of M&A Case Study Analysis

Here’s a breakdown of the four key areas you must address to deliver a complete and convincing recommendation in any M&A case study.

Pillar	Objective	Key Questions to Ask
Strategic Fit	Determine if the acquisition aligns with the company's long-term vision and market position.	Why this company? Why now? What competitive advantage does this deal create?
Financial Soundness	Assess the deal's economic viability and potential for value creation.	Is the target overvalued? What are the quantifiable revenue and cost synergies? How will the deal be financed?
Integration Feasibility	Evaluate the practical challenges of combining the two organizations.	Are the corporate cultures compatible? What is the plan for integrating key systems and retaining top talent?
Risk Assessment	Identify potential internal and external threats to the deal's success.	What are the biggest regulatory hurdles? Could competitors react negatively? What if synergies don't materialize?

Treating these pillars as your guide ensures you build a robust, well-rounded argument instead of getting lost in the numbers or focusing too narrowly on just one aspect of the deal.

Building Your Framework for M&A Case Studies

Cracking an M&A case isn't about running through a generic checklist. The best candidates have a flexible, repeatable way of thinking that they can apply to any deal the interviewer throws at them. It’s less about memorizing steps and more about developing a sharp, strategic instinct for dissecting a deal's core logic.

Your analysis should always start with one simple question: Why is the acquirer doing this deal? You need to dig deeper than the press release. Are they buying their way into a new country? Is it a talent grab—an "acquihire"—to snag a team of hard-to-find engineers? Or is this a purely defensive play to take a disruptive competitor off the board?

Figuring out this "why" is the bedrock of your entire case. Without a compelling strategic rationale, even a deal that looks great on a spreadsheet is doomed. History is littered with examples of deals that lacked a coherent purpose, like eBay’s $2.6 billion acquisition of Skype—a deal undone by a fundamental misunderstanding of how people actually wanted to communicate.

Defining the Strategic Rationale

Once you’ve got a handle on the core motivation, it's time to test if it holds water. This means taking a hard look at the market, the competition, and what makes the target company special. Your goal is to tell a convincing story about how bringing these two companies together creates something bigger and better than the sum of its parts.

This is where a structured approach comes in handy. A solid framework for case interview scenarios helps you break the problem down into manageable chunks. You can explore our guide on this topic to build out a more robust analytical toolkit.

For any M&A case, you should be probing these key areas:

• Market Attractiveness: How big is this market? Is it growing, flat, or shrinking? What are the big trends, and how does this deal help the acquirer ride those waves?
• Competitive Landscape: Who are the other major players? What keeps new entrants out? You have to consider if this acquisition will poke the bear and trigger a response from competitors that could wipe out the deal's value.
• Target's Standalone Value: Why this company? Do they have a patent fortress, a fanatically loyal customer base, or a killer cost advantage that no one else can replicate?

Pro Tip: Always pressure-test the "why now" of the deal. Is there a temporary market dip, a technology shift, or some other fleeting window of opportunity that makes this the perfect time to pull the trigger? Articulating this sense of urgency is a sign of advanced strategic thinking.

Kicking the Tires with Commercial Due Diligence

With the strategic vision in place, you have to shift gears and get into the weeds. This is where commercial due diligence comes in. You’re moving from the high-level "what if" to the on-the-ground "is this real?" Your job is to poke holes in the assumptions propping up the deal.

For instance, if the whole case for the deal is based on cross-selling products to each other's customers, you have to find out if that’s actually possible.

Start asking sharp questions:

• Do their customer lists even overlap?
• Are the products truly complementary, or will they just cannibalize each other's sales?
• Does the acquirer's sales team have the right skills and incentives to sell the target's stuff?

Likewise, if the deal is all about acquiring a cool piece of technology, you need to assess its actual strength. How defensible is the IP? Can it be easily integrated into the buyer's existing systems, or is it going to require a massive, expensive overhaul? Mattel's $3.8 billion acquisition of The Learning Company is a classic cautionary tale—the promised software synergies never happened because the products and cultures were a terrible match.

Putting Your Framework into Action

To make your analysis sharp and focused, think in terms of testable hypotheses. This turns a vague exploration into a targeted investigation. Instead of just saying, "the deal will increase market share," you should be asking direct, probing questions to guide your work.

Here’s how you can frame your thinking:

Strategic Theme	Example Prompt to Ask Yourself
Market Entry	What are the top three barriers to entering this market organically that the acquisition solves?
Product Synergy	How would we test the assumption that we can cross-sell to the target's customers in the first 12 months?
Talent Acquisition	What specific retention bonuses and cultural initiatives do we need to keep the target’s key engineers from walking out the door?
Competitive Threat	What’s the most likely reaction from our biggest competitor, and how does that change our synergy forecast?

This kind of structured questioning forces you to build a logical, evidence-based argument. It shows the interviewer you’re not just listing potential benefits but are thinking critically about how to validate them and make them happen—which is exactly what cracking an M&A case is all about.

Mastering the Financials: Valuation and Synergies

Once you've made a compelling case for why a deal makes strategic sense, it’s time to get to the numbers. This is where you prove that the story translates into real financial value. It’s less about building a flawless, complex model and more about using smart, back-of-the-envelope math to argue whether a deal is a winner or a dud.

Just look at the real world for context. In the first half of 2025, the M&A market saw a fascinating split: overall deal volumes actually fell by 9% from the previous year, but the total deal value shot up by 15% to $1.5 trillion. Why? A boom in mega-deals. Fewer deals are happening, but the ones that do are bigger and more strategically critical than ever. You can explore more on these global M&A trends to see what’s really driving the market.

This tells us that companies are willing to pay a serious premium for the right acquisition. That puts even more pressure on you to get the valuation and synergy math right.

Nailing the Valuation Without Overcomplicating It

In a 30-minute case interview, you simply don't have time to build a full-blown Discounted Cash Flow (DCF) model from scratch. Your interviewer isn't looking for that. They want to see if you can quickly and logically establish a reasonable valuation range to frame the rest of the conversation. The goal is to decide if the purchase price is in the right ballpark, not to calculate it to the penny.

The most practical and interview-friendly tool for this is comparable company analysis (comps). You're basically looking at what similar public companies are worth and applying their valuation multiples (like EV/EBITDA) to your target company. It’s fast, it’s intuitive, and it’s directly tied to what the market is paying for similar businesses right now.

Here’s how to do it without getting bogged down:

• Pick the Right Peers: Find a small group of highly relevant competitors. Explaining why they're a good comparison is far more impressive than just listing a dozen names.
• Grab the Key Multiple: For most industries, Enterprise Value to EBITDA (EV/EBITDA) is the go-to multiple. Stick with what's standard unless you have a good reason not to.
• Apply It to the Target: Take the target's EBITDA and multiply it by the median multiple from your peer group. That gives you a solid implied enterprise value.

A pro-tip that interviewers love: always frame your valuation as a range, not a single number. This shows you understand the inherent uncertainty in any valuation. For instance, "Based on peer multiples, I'm seeing a valuation range between $500M and $600M. The proposed $550M offer sits right in the middle of that, which feels reasonable."

Unpacking and Quantifying Synergies

Synergies are the magic ingredient in M&A. It's the whole "1 + 1 = 3" concept, where the combined company becomes more valuable than the two were on their own. In a merger and acquisition case study, your ability to pinpoint, categorize, and actually put a number on these synergies is what will make your answer stand out.

Just saying "the deal will create synergies" is a classic rookie mistake. You have to get specific. Synergies really fall into two big categories: cost synergies and revenue synergies.

Cost Synergies These are the low-hanging fruit. They are easier to estimate and, frankly, more believable to an interviewer because they involve cutting redundant costs.

• Headcount: Think consolidating corporate functions like HR, finance, or legal.
• Operations: Shutting down duplicate warehouses or using combined buying power to negotiate better deals with suppliers.
• IT & Systems: Getting rid of one company's expensive software licenses and consolidating data centers.

Revenue Synergies These are the exciting, high-upside opportunities, but they're also much harder to pull off and riskier.

• Cross-Selling: The classic example—selling the acquirer's products to the target's customers, or vice versa.
• Market Access: Using the target company’s sales team and distribution network to launch your products in a new country.
• Bundled Products: Combining products from both companies to create a new, more attractive offering that neither could provide alone.

If you want to get deeper into building out these kinds of projections, our guide on financial modeling best practices is a great resource.

A Quick Example of the Financials in Action

Let's bring this to life. Say your client wants to buy a target company that generates $50 million in EBITDA. You quickly find that its closest competitors are trading at an average EV/EBITDA multiple of 10x.

1. Establish a Valuation Range: The baseline valuation is pretty straightforward: $500 million ($50M EBITDA x 10x). To create a range, you might use 9x to 11x, giving you $450 million to $550 million. If the proposed offer is $525 million, you can confidently say it's within a defensible zone.

2. Calculate the Synergies: Now, you dig into the potential value creation.

   • Cost Synergies: You estimate that consolidating back-office functions will save $10 million a year.
   • Revenue Synergies: You project that cross-selling opportunities could generate $50 million in new revenue at a 20% profit margin, adding another $10 million to the bottom line.

3. Find the Total Value Created: The total annual synergy value is $20 million ($10M from cost savings + $10M from new revenue profit). If you apply that same 10x market multiple, these synergies are worth an additional $200 million in value ($20M x 10x).

This simple math lets you build a powerful recommendation. You can now conclude with confidence: "While the $525 million offer is at the high end of the target's standalone value, the deal has the potential to unlock an additional $200 million in synergy value, making it a financially compelling acquisition."

How to Identify Risks and Plan for Integration

A good case study recommendation doesn't just end with a "yes." A great one anticipates everything that could go wrong after the deal is signed. This is where you shift from identifying opportunities to flagging the specific, deal-breaking risks and sketching out a credible plan to manage them. It shows the interviewer you’re thinking beyond the spreadsheet and into the messy reality of execution.

Generic risks won't get you very far. Saying "there might be cultural issues" is lazy. You have to pinpoint why and what to do about it. The infamous Daimler-Benz and Chrysler merger is the classic cautionary tale here; the rigid, process-driven German culture clashed spectacularly with Chrysler's more freewheeling, creative approach, ultimately destroying billions in value.

Pinpointing Specific Deal Risks

Your risk analysis should flow directly from your due diligence. For every synergy you've celebrated, there’s a flip side—the risk it never actually happens. The goal is to uncover these potential landmines before they blow up the deal's entire premise.

I always tell candidates to focus their attention on these high-impact areas:

• Overpayment Risk: Is the valuation built on a house of cards of overly optimistic synergy forecasts? Challenge it. Propose a sensitivity analysis showing how the ROI craters if only 50% of synergies are realized.
• Cultural Clash: If you’re merging a fast-moving startup with a legacy corporation, a culture clash isn't a risk; it's a certainty. Your mitigation plan needs to be concrete, like creating a joint integration team co-led by respected executives from both firms to build a new, unified culture from day one.
• Customer Attrition: Will the target's loyal customers jump ship after the acquisition? You need to suggest specific retention bonuses for key account managers or maybe a phased brand transition to ease everyone into the new reality.
• Key Talent Flight: The target’s most valuable assets often have feet. Propose targeted retention packages—"golden handcuffs"—for indispensable engineers or salespeople, tying their bonuses to both financial performance and hitting integration milestones.

As you dig into these risks, remember that managing the flow of sensitive information is critical. This Ultimate Due Diligence Data Room Guide is a great resource for understanding how to structure that process effectively.

Structuring a Credible Integration Plan

Spotting the risks is only half the job. You have to propose a clear, actionable post-merger integration (PMI) plan. A solid PMI shows you’ve thought through the operational headaches of actually making the deal work. Interviewers are looking for that practical, forward-thinking problem-solving.

Your plan doesn't need to detail every single step for the next two years, but it absolutely must cover the critical first moves. The 100-day plan is the perfect framework for this.

Pro Tip: In a case interview, the 100-day plan is your chance to show operational savvy. Don't boil the ocean. Just focus on a few high-priority initiatives that will build momentum and secure early wins, like nailing down the new leadership team or launching a unified communication strategy.

A strong integration outline will always hit on a few core components.

A well-crafted risk assessment not only identifies potential pitfalls but also lays the groundwork for overcoming them. Below is a table outlining some of the most common risks you'll encounter in an M&A case and how you can frame your mitigation strategies.

Common M&A Risks and Mitigation Strategies

Risk Category	Example	Proposed Mitigation Strategy
Financial	Overpaying due to inflated synergy forecasts or an inaccurate valuation.	Conduct rigorous sensitivity analysis on synergy realization (e.g., model at 50% and 75%). Use multiple valuation methods (DCF, Comps) to triangulate a fair price.
Operational	Incompatible IT systems, clashing supply chains, or redundant facilities leading to disruption.	Create an integration task force with IT and operations leads from both companies. Prioritize system migration for critical functions within the first 100 days.
Cultural	A clash between a hierarchical, formal company and a flat, agile one, leading to employee disengagement and turnover.	Appoint a joint integration team to define a new "best of both" culture. Launch an immediate employee communication plan to address uncertainty and build trust.
Market	Post-acquisition, key customers leave due to perceived changes in service, quality, or branding.	Implement a proactive customer outreach program. Offer retention incentives to key account managers and consider a phased brand transition.
Regulatory	The deal is delayed or blocked by antitrust authorities due to concerns about market concentration.	Conduct upfront antitrust analysis. Prepare a divestiture plan for overlapping business units to proactively address regulatory concerns.

Thinking through these scenarios demonstrates a mature, strategic mindset that goes beyond just the numbers.

Key Elements of a 100-Day Integration Plan

1. Leadership and Governance: Decide who is in charge, immediately. Appoint an integration leader and form a steering committee with people from both companies to make fast, informed decisions.
2. Communication Strategy: Control the narrative from day one. Have a clear plan to communicate with employees, customers, and investors to reduce uncertainty and keep morale from tanking.
3. Synergy Capture Teams: Don’t just hope for synergies. Create dedicated teams responsible for delivering specific cost and revenue targets. Give them clear goals, timelines, and hold them accountable.
4. Talent Retention: Execute the retention packages you flagged during your risk assessment. Go out and proactively talk to the top performers you absolutely cannot afford to lose.

This dual focus on risk and integration is especially important in a busy market. For instance, in the first nine months of 2023, global M&A deal values rose about 10% year-over-year, with North America making up 62% of worldwide activity. With that much capital in play, the pressure to execute well has never been higher.

This comprehensive approach—marrying sharp risk identification with a practical integration roadmap—is what separates a good answer from a great one. For those in finance-focused interviews, understanding these principles is key. You can see how this applies in a different context in our guide to the https://soreno.ai/articles/private-equity-case-study. By showing you can anticipate and plan for the messy parts, you prove you're not just an analyst but a genuine strategic partner.

Presenting Your Final Recommendation with Impact

https://www.youtube.com/embed/8eo01Wlkd4o

You’ve done the heavy lifting—the market analysis, the financial modeling, the synergy calculations. Now comes the moment of truth. Getting the right answer in an M&A case is table stakes. How you deliver that answer is what separates a good candidate from a great one. This is your chance to pull everything together into a concise, powerful, and data-backed verdict that your interviewer won't forget.

The best way to kick things off? Be decisive. Don't meander or hedge your bets. Start with a firm "yes" or "no" on the deal, immediately followed by the top three reasons supporting your conclusion. This is the classic "answer-first" or top-down communication style that senior partners and clients expect and respect.

For instance, a rock-solid opening would sound something like this: "Our recommendation is a clear 'go' on this acquisition, and it's driven by three core factors: first, it gives us immediate access to a high-growth market; second, we project achievable cost synergies of $25 million annually; and third, this move effectively neutralizes a key competitor." That structure instantly signals confidence and clarity of thought.

Crafting a Compelling Narrative

Think of your final recommendation as the climax of your analytical story, not just a dry summary. Each of your three supporting points should act as a mini-headline. From there, you can unpack them with the most compelling data you uncovered during your analysis. This is where you masterfully connect your strategic rationale, financial model, and risk assessment into one cohesive argument.

Weave in the most impactful numbers you calculated to make your points hit harder:

• Valuation: "The offer price of $500 million comes out to a 10x EBITDA multiple. That’s right in line with the industry average, which tells us we’re looking at a reasonable entry point."
• Synergies: "We’ve identified $15 million in cost synergies just from consolidating back-office functions. That alone provides a significant buffer for the deal's ROI."
• Market Impact: "Pulling this off will boost our market share from 20% to 32%, making us the undeniable number two player in the space."

Grounding your strategic insights in hard evidence like this makes your recommendation infinitely more persuasive. It shows you didn’t just guess—you did the math.

Handling Interviewer Pushback and Next Steps

Once you’ve laid out your case, get ready for a challenge. A sharp interviewer will start poking holes in your logic to see how you handle pressure and to test the depth of your thinking. They might hit you with questions like, "What if your synergy forecast is off by 50%?" or "You haven't considered how our biggest competitor might react."

Don't get defensive. This is your opportunity to shine.

The best response starts by acknowledging their point. Then, calmly walk them through your backup plan. For example: "That's an excellent point. We actually modeled a downside scenario where we only capture half the projected synergies. Even then, the deal remains accretive by year three, though the payback period does get longer. This just underscores how critical a rigorous integration plan will be to make sure we capture those savings."

This kind of answer doesn't just address the question; it proves you've already thought several steps ahead.

Finally, bring it home by outlining clear, actionable next steps. This shows you're not just an analyst but a true advisor. You could propose a 100-day integration plan, suggest the key performance indicators (KPIs) to track the deal’s success, or recommend further due diligence on a specific risk you flagged.

This forward-looking perspective is crucial, especially in a hot market. For context, the U.S. M&A market saw a massive surge in deal value in the third quarter of 2025, hitting $598 billion—a 56% jump over the previous quarter—largely fueled by a few blockbuster deals. You can read more on these significant M&A trends and their drivers. In an environment that active, proving you can manage a deal after the papers are signed is what sets you apart. By delivering a confident, data-driven, and forward-looking recommendation, you show them you're ready for the job.

Navigating the Tricky Parts of an M&A Case

Even with a great framework, you're going to hit some bumps. M&A cases are designed to test you on the fly, and certain questions or scenarios can easily derail your momentum if you're not ready.

Let's walk through a few of the most common curveballs I've seen trip up candidates. These are the practical, in-the-moment challenges that are tough to prepare for but make all the difference under pressure.

How Do I Prioritize When the Clock Is Ticking?

You'll never have enough time to analyze everything in a 30-minute case. You simply can't. The trick is to become ruthless in your prioritization.

Right out of the gate, form a quick hypothesis about the core of the deal. Is this about buying market share? Is it a pure cost-cutting play? Or are they after a specific technology? Let that initial gut check be your North Star.

For example, if you suspect the deal is all about cost synergies, that’s where you should spend most of your time. Dig into the numbers, quantify the potential savings, and don't get too bogged down in revenue synergies or a deep dive into cultural fit. On the other hand, if it's a strategic move to acquire a new piece of tech, then you'd better be spending your time on the target's intellectual property and competitive advantages, not their SG&A costs.

The key is to bring the interviewer along with you. Say something like:

"Given we only have about 20 minutes left, I'm going to hypothesize that the main value driver here is X. So, I'll focus my analysis there first. Does that sound reasonable?"

This does two things: it shows you can think strategically under pressure, and it gives the interviewer a chance to guide you if you're heading down the wrong path.

What If I'm Missing a Key Piece of Data?

This isn't an accident. Interviewers often leave out information on purpose to see how you handle ambiguity. The worst thing you can do is stop dead and say, "I can't solve it without that number."

Instead, flag the missing piece and make a smart, well-reasoned assumption to keep the case moving.

Let's say you need the target company's EBITDA margin to run a valuation, but it's nowhere to be found. You could say:

"To build out the valuation, I need an EBITDA figure. Since that's not available, I'm going to assume a 15% EBITDA margin, which is a fairly standard benchmark for this type of company in this industry. I'll flag this as a key assumption we'd need to validate in actual due diligence."

This move turns a roadblock into an opportunity. You're demonstrating problem-solving skills and business acumen, which is far more impressive than just plugging numbers into a formula.

Should I Always Land on a Clear 'Go' or 'No-Go'?

Yes, absolutely. A non-committal, "well, it depends..." answer is the kiss of death in an M&A case. The entire exercise is designed to see if you can take a mountain of complex information, synthesize it, and make a decisive recommendation.

Your final answer should be a direct "yes" or "no," immediately followed by your top three reasons why.

Remember, a "no" can be just as powerful as a "yes." In fact, it can be even more impressive. Showing that you've identified that a deal is overpriced, too risky, or a poor strategic fit demonstrates real commercial savvy. The reality is that studies consistently show 70% to 90% of mergers fail to deliver their expected value. Recommending against a bad deal shows you understand this.

Ultimately, your interviewer cares less about what you decide and more about how you got there. Your logic is what's being tested.

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